Has COVID-19 brought about new opportunities for boutique fitness in Hong Kong?

  It’s no surprise that the fitness industry has been severely affected by COVID-19 in the past year. Around 1000 fitness centres in Hong Kong were in a lockdown for more than 6 months due to the intense spread of

Boutique Fitness in Asia : Trends behind the meteoric rise

Boutique Fitness is all the rage in Asia as several young, dynamic and passionate individuals are starting their own boutique fitness establishments. The market seems to be growing exponentially with renowned names such as Orangetheory Fitness, Barry’s Bootcamp and F45

How do you build a sustainable fitness movement?

In our second edition of #FAMFEATURE, we interviewed our fitfam Iris & Shaun, co-founders of IS MATRIX, who aim to educate people to incorporate Fitness as a Lifestyle, rather than a tool for intensive short-term weight loss.  IS Matrix started in

How easy is it to start a Pilates studio in Singapore?

  In this first edition of #FAMFEATURE, we interviewed our fitfam Jamie, who recently started Fitfoo, with a simple mission to make people feel good and walk taller.  Fitfoo was born on 18 Jan 2021 But Jamie has been a