ClassPass has changed the fitness industry by linking exercise enthusiasts with various gyms and studios. For fitness business owners, collaborating with ClassPass offers unique advantages and opportunities to grow their clientele. This guide breaks down how ClassPass works and how you can leverage it to boost your studio’s success.
How ClassPass Works
ClassPass operates on a subscription-based model, where members can attend lessons at several studios for a set monthly fee.
Read more about ClassPass here!
Here is how it works for fitness businesses:
1. Listing Your Studio on ClassPass
Fitness businesses register their classes on ClassPass for free, gaining exposure to a broader audience of fitness enthusiasts.
2. Revenue Sharing Model
Businesses receive payment from ClassPass based on attendance rather than directly from members. The location, class demand, and time slots can also affect rates.
3. Adaptability in Class Management
With a booking system integrated with ClassPass, fitness studios can easily restrict the number of ClassPass members per session. This ensures that your studio can prioritise regular members while still capitalising on the added exposure ClassPass provides.
Benefits for Fitness Businesses
Partnering with ClassPass can unlock several advantages for your studio:
- Enhanced Awareness: A wider audience is reached by listing your lessons on ClassPass, particularly those who might have yet to find your studio.
- Income from Unfilled Classes: ClassPass helps turn empty spots in your schedule into revenue. By filling under-booked sessions, you can maximise your studio’s earning potential without additional marketing expenses.
- Data and Insights Access: Learn about popular workouts and peak class times on the ClassPass dashboard to inform your scheduling, program offerings, and marketing strategies, helping you make data-driven decisions.
- Acquisition of Customers: While many ClassPass users enjoy variety, some may convert to regular memberships or packages if they appreciate the quality of your services. This opens the door to building a loyal customer base over time.
Challenges to Take Into Account
Be mindful of potential risks before registering:
- Reduced Profit Margins: Since ClassPass operates on a revenue-sharing model, earnings per class could be lower than your standard pricing. Carefully evaluate whether the increased exposure offsets the potential financial losses.
- Loyalty of Members: ClassPass users often prioritise variety, attending classes at multiple studios rather than committing to one. This behaviour can make it harder to cultivate a loyal, long-term member base.
- Changes in Operations: Balancing the allocation of slots for ClassPass users while maintaining availability for regular members can be tricky. Additionally, managing schedules across multiple platforms without a booking system may require extra administrative effort.
👉 Looking for tips? Check out our blog on how to seamlessly manage ClassPass and direct bookings!
Tips to Maximise ClassPass Benefits
- Strategic Slot Allocation: Optimise your class schedules by offering ClassPass slots during off-peak hours. This increases occupancy for less popular times while preserving availability for your regular members.
- Customised Programming: Highlight signature classes or exclusive programs that differentiate your studio from competitors to attract ClassPass users and showcase your studio’s expertise.
- Incentivise Direct Sign-ups: Encourage ClassPass users to become long-term members by offering perks such as discounts, loyalty rewards, or exclusive member-only benefits for those who sign up directly.
- Monitor Market Benchmarks: Use ClassPass data to analyse trends, compare your class popularity, and adjust pricing or offerings to remain competitive with local studios.
- Make Use of Feedback: Pay attention to ClassPass reviews to identify areas for improvement and refine the client experience. Positive changes based on feedback can boost ratings and attract more users.
Other Small but Crucial Details
- Visual Appeal: Make sure your ClassPass listing has eye-catching photos and descriptions. More sign-ups are drawn to information that is clear and engaging.
- Complementary Trials: Consider offering free trials to encourage repeat visits and long-term engagement.
- Schedule Alignment: Regularly sync ClassPass availability with your studio’s calendar to prevent overbooking or scheduling conflicts, ensuring smooth operations.
Pro-Tip: To make scheduling a less manual task, consider getting on a booking system that is integrated with ClassPass to greatly reduce your administrative workload!
The Bottom Line
If you use ClassPass wisely, it may be a very effective tool for expanding your fitness business. You may boost exposure, income, and client retention by comprehending how it operates, customising your products, and taking proactive measures to resolve issues.
Are you prepared to take advantage of ClassPass? Get your studio’s listing optimised right now!