06 Oct
Important considerations when designing your studio
Important considerations when designing your studio Have you tried working out in an overcrowded studio or a gym with a terrible arrangement of machines and equipment which ruins your workout experience? As a boutique studio owner, you are at risk
15 Sep
What are the boutique fitness trends in 2021 in Singapore?
What are the boutique fitness trends in 2021 in Singapore? With the onset of the pandemic last year, we have all seen the fitness landscape evolve amongst the uncertainties surrounding Covid-19. 2021, however, has proven to be a pivotal year
26 Aug
Best practices when hosting a virtual fitness class
Best practices when hosting a virtual fitness class Due to the unstable situation brought by the pandemic, more and more fitness studios are offering virtual classes. Don’t worry if you have never tried it before. You can easily leverage on
22 Aug
Top 5 boutique fitness classes in Hong Kong
Top 5 boutique fitness classes in Hong Kong Over the past decade, Hong Kongers are paying more attention to their health. Fitness is prevalent, and more people are choosing to be actively engaged in the fitness industry. There is no
22 Aug
What does the new normal look like for boutique fitness studios in Singapore?
What does the new normal look like for boutique fitness studios in Singapore? Covid-19’s impact on studios across Singapore We saw a glimmer of hope for many fitnessprenurs as the Minitry of Health (MOH) Singapore announced the commencement of mask
16 Aug
How to leverage technology to create a seamless experience for customers?
How to leverage technology to create a seamless experience for customers? The fitness industry has been severely affected by COVID-19 in the past year. The fitness centers need to think of ways to provide better services and attract more new
How can I ensure my boutique gym stands out from competition?
Fit Summit insights have highlighted that while the “growth of big box gyms has flatlined, boutique studio growth is up 300%.” Boutique fitness may be the new kid on the block but it has definitely created waves in the fitness
How can I build a strong and consistent brand image for my Fitness Studio in Hong Kong?
What is Fitness Branding? By definition, ‘Branding’ means ‘the act of giving a company a particular design or symbol in order to advertise its products and services’. In other words, it is the process of endowing meaning to your company,
11 Aug
How much does it cost to start a Strength Training Gym in Singapore?
Planning to turn your dreams into reality? The booming boutique fitness industry has finally spurred you into wanting to realise your fitness passions and venture into starting your very own strength training gym. However, before you take the plunge, you
How to create word-of-mouth marketing for my fitness gym in Hong Kong?
In a niche industry like boutique fitness, it is unsurprising that brands rely heavily on word-of-mouth marketing. Based on a report published by Adweek, 74% of consumers identify word of mouth as the key influencer in their purchasing decisions.
