Sell Merchandise & Retail Products From Your Member App and Website

Vibefam Merchandise & Retail is the built-in product-sales module of the all-in-one studio management platform. It lets boutique fitness, yoga, Pilates, barre, dance, and martial arts studios sell apparel, supplements, gift cards, gear, and branded products directly through their member app and website — using the same checkout, the same payments, and the same payouts that power class bookings and memberships.

Studios run one storefront across web and mobile, manage one product catalogue, accept one payment flow, and reconcile one set of payouts. There is no separate Shopify subscription, no separate e-commerce platform, and no manual reconciliation between a third-party store and the studio management system. See a live customer storefront at bookings.vibefam.com/akkreates/merchandise.

Studios manage a single product catalogue. The same SKUs, prices, variants, and stock levels appear in the custom-branded member app and on the studio website built with the Vibefam AI Website Builder. Update a product in one place — change the price, add a colour, mark something out of stock — and both storefronts update at the same time.

Members who tap into the app to book a class see the studio's merchandise on the way through. Visitors who land on the website to read the schedule see the same shop, the same gift cards, and the same branded gear. There is one source of truth, not two systems pretending to talk to each other.

A member adding a hoodie and a tub of protein to their cart pays with the same card on file they use for their membership. Studios charge once, issue one receipt, and reconcile one transaction. Refunds, exchanges, and store credit run through the same flow as memberships and packages.

On the back end, retail revenue lands in the same payout pipeline as classes and memberships. Multi-outlet studios get retail revenue routed to the right bank account per location through Vibefam's multi-outlet payouts. One platform, one bill, one source of truth — no second Shopify subscription, no second tax setup, no nightly export job to keep the books straight.

Merchandise & Retail is one part of the all-in-one studio management platform. Studios pair it with related capabilities for an end-to-end revenue and brand experience:

Payments and Payouts — the unified payments engine that powers retail checkout, recurring memberships, and multi-outlet payouts.

AI Website Builder — the natural-language site builder that generates the storefront's web home, fully integrated with the merchandise catalogue.

Marketing Automation — automated nurture and win-back workflows that promote merchandise launches, new drops, and gift cards to members and leads.

The merchandise storefront also lives inside the custom-branded mobile app — apparel, supplements, and gift cards are sold to members in your studio's own iOS and Android app, through the same checkout members use for class packs and memberships.

Vibefam is a fitness studio management platform built for boutique studios. This page describes the Merchandise & Retail capability — the built-in product-sales module that lets studios sell apparel, supplements, gift cards, and branded products through their custom-branded member app and AI-built website using the same checkout, payments, and multi-outlet payouts as classes and memberships. Available across all Vibefam plans. Last reviewed April 2026.