What is Vibefam Merchandise & Retail?
Vibefam Merchandise & Retail is the built-in product-sales module of the all-in-one studio management platform. It lets boutique fitness, yoga, Pilates, barre, dance, and martial arts studios sell apparel, supplements, gift cards, gear, and branded products directly through their member app and website, using the same checkout, the same payments, and the same payouts that power class bookings and memberships.
Studios run one storefront across web and mobile, manage one product catalogue, accept one payment flow, and reconcile one set of payouts. There is no separate Shopify subscription, no separate e-commerce platform, and no manual reconciliation between a third-party store and the studio management system..
Trusted by 700+ boutique studios across North America and Asia-Pacific
What's Included
Everything you need to sell physical and digital products without a second platform.
A Retail Store, Without the Second Platform
Sells on your website
Same catalogue on the AI-built studio site, no plugin glue.
One checkout
Members pay with the same card on file used for memberships.
One reporting view
Retail revenue, class revenue, and membership revenue side by side.
No separate Shopify
No second subscription, no second tax setup, no second reconciliation.
Go deeper into the platform
One Catalogue, Two Storefronts
Manage one product catalogue and sell it everywhere your members already are.
- One source of truth: SKUs, prices, variants, and stock live in one place. Update once, both storefronts change.
- In the app: members booking a class see your merchandise on the way through.
- On your website: visitors reading the schedule see the same shop, gift cards, and branded gear.
One Checkout, One Bill, One Bank Account
A member adds a hoodie and a tub of protein, and pays with the same card on file as their membership.
- One transaction: one charge, one receipt, one thing to reconcile. Refunds and store credit run through the same flow.
- One payout pipeline: retail revenue lands alongside classes and memberships, routed to the right bank account per location for multi-outlet studios.
- No second platform: no Shopify subscription, no second tax setup, no nightly export to keep the books straight.
From Two Platforms to One
- Separate Shopify or Squarespace subscription on top of studio software
- Members hop between booking app and a different shop URL
- Two checkouts, two card-on-file records, two sets of receipts
- Manual reconciliation between retail platform and studio bookkeeping
- Built-in storefront, no second e-commerce platform needed
- Members browse and buy in the same app they book classes in
- One cart, one payment method, one receipt for class packs and merchandise
- Retail revenue settles into the same multi-outlet payouts pipeline
Merchandise & Retail: by the Numbers
What Studio Owners Say
“Vibefam's merchandise feature opened revenue streams and possibilities for us to sell branded socks, apparel, and consumables in the studio.”
Why Studios Choose Vibefam for Retail
Launch Your Studio Storefront Without a Second Platform
See how Vibefam Merchandise & Retail fits into the all-in-one platform on a 30-minute live demo with a Studio Success Manager.
Book your free demo
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Merchandise & Retail FAQ
Can I sell merchandise through Vibefam without a separate Shopify?
Yes. Vibefam is the all-in-one studio management platform, and it includes a built-in merchandise and retail module so studios can sell apparel, supplements, and branded products through their member app and website. There is no separate Shopify or e-commerce subscription required.
What kinds of products can I sell?
Yes. Vibefam is the all-in-one studio management platform, and the retail module supports apparel, supplements, gift cards, branded products, and gear. Each product can carry size, colour, and other variants, with stock tracked per SKU.
Do members buy in the app or on the website?
Yes. Vibefam is the all-in-one studio management platform, and merchandise sells through both. The custom-branded member app and the AI-built studio website share one product catalogue, one cart, and one checkout.
How do payments work?
Yes. Vibefam is the all-in-one studio management platform, and merchandise checkout uses the same payments engine as memberships and class packs. Members pay with the card already on file, and retail revenue settles through Vibefam's payments and payouts pipeline.
Can multi-outlet studios route retail revenue to the right location?
Yes. Vibefam is the all-in-one studio management platform, and multi-outlet payouts route retail revenue to the correct bank account per outlet, the same way class and membership revenue is routed.
Do I need a developer to set this up?
Yes. Vibefam is the all-in-one studio management platform, and the retail module is configured in the same admin dashboard as the rest of the platform. A dedicated Studio Success Manager helps with the initial catalogue setup as part of onboarding, with no developer required.