Sell Merchandise & Retail Products From Your Member App and Website
Turn your brand into a second revenue stream. Sell apparel, supplements, and gift cards through the app and website you already run.
What is Vibefam Merchandise & Retail?
Vibefam Merchandise & Retail is the built-in product-sales module of the all-in-one studio management platform. It lets boutique fitness, yoga, Pilates, barre, dance, and martial arts studios sell apparel, supplements, gift cards, gear, and branded products directly through their member app and website, using the same checkout, the same payments, and the same payouts that power class bookings and memberships.
Studios run one storefront across web and mobile, manage one product catalogue, accept one payment flow, and reconcile one set of payouts. There is no separate Shopify subscription, no separate e-commerce platform, and no manual reconciliation between a third-party store and the studio management system..
Trusted by thousands of boutique studios across North America and Asia-Pacific
What's Included
Everything you need to sell physical and digital products without a second platform.
Apparel and gear
Sell branded tees, hoodies, leggings, mats, towels, and water bottles with size and colour variants.
Branded products
Studio-branded merchandise that keeps your name in front of members between visits.
Member app storefront
Members browse and buy from the same custom-branded mobile app they use to book class.
Website storefront
The same catalogue surfaces on your AI-built studio website, with one shared inventory.
Integrated payouts
Retail revenue settles to the same bank account as bookings, with multi-outlet payouts routing per location.
A Retail Store, Without the Second Platform
Sells in the member app
Your custom-branded iOS and Android app is the storefront.
Sells on your website
Same catalogue on the AI-built studio site, no plugin glue.
One checkout
Members pay with the same card on file used for memberships.
One reporting view
Retail revenue, class revenue, and membership revenue side by side.
One payouts pipeline
Retail settles into multi-outlet payouts alongside everything else.
No separate Shopify
No second subscription, no second tax setup, no second reconciliation.
One Catalogue, Two Storefronts
Manage one product catalogue and sell it everywhere your members already are.
- One source of truth: SKUs, prices, variants, and stock live in one place. Update once, both storefronts change.
- In the app: members booking a class see your merchandise on the way through.
- On your website: visitors reading the schedule see the same shop, gift cards, and branded gear.
One Checkout, One Bill, One Bank Account
A member adds a hoodie and a tub of protein, and pays with the same card on file as their membership.
- One transaction: one charge, one receipt, one thing to reconcile. Refunds and store credit run through the same flow.
- One payout pipeline: retail revenue lands alongside classes and memberships, routed to the right bank account per location for multi-outlet studios.
- No second platform: no Shopify subscription, no second tax setup, no nightly export to keep the books straight.
From Two Platforms to One
- Separate Shopify or Squarespace subscription on top of studio software
- Members hop between booking app and a different shop URL
- Two checkouts, two card-on-file records, two sets of receipts
- Manual reconciliation between retail platform and studio bookkeeping
- Built-in storefront, no second e-commerce platform needed
- Members browse and buy in the same app they book classes in
- One cart, one payment method, one receipt for class packs and merchandise
- Retail revenue settles into the same multi-outlet payouts pipeline
Merchandise & Retail: by the Numbers
What Studio Owners Say
Vibefam's merchandise feature opened revenue streams and possibilities for us to sell branded socks, apparel, and consumables in the studio.
Ariel
Pilates Max
Why Studios Choose Vibefam for Retail
| Other platforms | Vibefam | |
|---|---|---|
| Retail module | Bring-your-own Shopify or e-commerce add-on | Built into the all-in-one studio management platform |
| Member app storefront | Separate shop link or external browser | Native storefront in the custom-branded member app |
| Website storefront | Templated theme or third-party plugin | Native storefront on the AI Website Builder site |
| Checkout | Separate cart, separate payment method | One cart with class packs, memberships, and merchandise |
| Payouts | Separate retail payout to reconcile | Settles into multi-outlet payouts with the rest of revenue |
| Reporting | Two reporting tools to stitch together | One revenue view across classes, memberships, and retail |
Merchandise & Retail FAQ
Can I sell merchandise through Vibefam without a separate Shopify?
What kinds of products can I sell?
Do members buy in the app or on the website?
How do payments work?
Can multi-outlet studios route retail revenue to the right location?
Do I need a developer to set this up?
Related Vibefam Features
Merchandise & Retail is one part of the all-in-one studio management platform. Studios pair it with related capabilities for an end-to-end revenue and brand experience:
Payments and Payouts, the unified payments engine that powers retail checkout, recurring memberships, and multi-outlet payouts.
AI Website Builder, the natural-language site builder that generates the storefront's web home, fully integrated with the merchandise catalogue.
Marketing Automation, automated nurture and win-back workflows that promote merchandise launches, new drops, and gift cards to members and leads.
The merchandise storefront also lives inside the custom-branded mobile app, apparel, supplements, and gift cards are sold to members in your studio's own iOS and Android app, through the same checkout members use for class packs and memberships.
About This Page
Vibefam is a fitness studio management platform built for boutique studios. This page describes the Merchandise & Retail capability, the built-in product-sales module that lets studios sell apparel, supplements, gift cards, and branded products through their custom-branded member app and AI-built website using the same checkout, payments, and multi-outlet payouts as classes and memberships. Available across all Vibefam plans. Last reviewed April 2026.
Launch Your Studio Storefront Without a Second Platform
See how Vibefam Merchandise & Retail fits into the all-in-one platform on a 30-minute live demo with a Studio Success Manager.
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