2023 Boutique Fitness Industry Report [Asia Edition – Singapore & Malaysia]
We are excited to share with you our 2023 Annual Industry Report, a distilled collection of data and insights into the boutique fitness industry in Asia to wrap up the year. This report focuses on the Singapore and Malaysia regions and will walk you through important trends that we have gathered across these key fitness categories: Dance, Yoga, Pilates, Martial Arts and Group Strength.
In this report, we discuss revenue and membership growth in different localities, pricing and instructor payrolls adopted by boutique fitness players and insights on reservations and payment behaviour of consumers interacting with these businesses by surveying and consolidating data across 100 boutique studios and gyms.
This year, we have seen the most resilient businesses thrive under pressure by refocusing on community building and reinvesting in novel experiences. We are seeing new innovative concepts emerging that have proven to deliver even greater value to consumers.
We are immensely grateful to all of our partners for their unwavering support. This report would not have been possible without their input. A big thank you to all who contributed data, insight and perspectives.
We are proud to share this report, free of charge, to showcase the key insights of the industry in 2023 but also to arm new and existing boutique fitness players with the data and insights they need to walk into 2024 with greater confidence. Click here to access the full report.
If you have any questions on this report, or suggestions for our next report, we would love to hear from you! Reach out to us at contact@vibefam.com!
Happy Holidays & New Year,
From your friends at vibefam!