In the fitness industry, the first month is often called the “danger zone.” Statistics show that if a new client doesn’t form a habit within this window, they are highly...
Picture this: Your Saturday morning boot camp is packed. The energy is high, the music is loud, and there are five new faces in the crowd who paid the single-session...
Every studio owner knows the feeling. You look at your month-end report and see a name missing, a regular who seemed happy, until the moment they quietly cancelled their membership....
Your instructors are the heart of your studio. They bring the energy, hold the space, and keep members coming back. But in the high-pressure world of boutique wellness, instructor burnout...
By 2026, the fitness landscape will have shifted decisively. The “Resolutioners” and seasonal joiners aren’t just looking for access to equipment anymore. They are tech-savvy, wellness-oriented, and have zero tolerance...
Starting a new fitness business is an exhilarating journey, but let’s be honest, it is also a financial balancing act. Between securing a location for your functional training facility or...
The landscape of health and wellness has shifted dramatically. As we move further into 2026, the traditional hour-long gym session is becoming a luxury that few can afford. High-performing individuals...
The fitness landscape is shifting. While boutique studios and big-box gyms have long been the pillars of the industry, a new challenger has emerged, not a new machine or a...
If you have scrolled through social media lately, you have likely seen the videos: athletes sprinting into arenas, pushing heavy sleds, and collapsing in sweaty camaraderie. This isn’t just another...
It’s the most frustrating scenario for any studio owner. You’ve done the hard work of marketing. You caught someone’s attention. They took the time to fill out an enquiry form...
