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What does the new normal look like for boutique fitness studios in Singapore?

We saw a glimmer of hope for many fitnessprenurs as the Minitry of Health (MOH) Singapore announced the commencement of mask off fitness activities as of 10th August. Due to the volatile situation faced by many fitnesspreneurs, the heightened alert period forced many studios to close their operations. MOH has loosened its reins but is still following an all-hands-on deck strategy to reduce close contact spreading. With such strict measures in place, many fitness studios have taken to restructur

vibefam • Aug 21, 2021

How to leverage technology to create a seamless experience for customers?

The fitness industry has been severely affected by COVID-19 in the past year. The fitness centers need to think of ways to provide better services and attract more new customers, therefore, leveraging technology is a way to optimize their business management. Thankfully due to the advancements of technology, the opportunities for fitness businesses are infinite. Online booking solutions help to optimize their management processes and let their customers get an impressive and innovative fitness

vibefam • Aug 15, 2021

How can I ensure my boutique gym stands out from competition?

The fitness industry is forever changing and always competitive. It can definitely be overwhelming as a fitness business owner as there are so many responsibilities to begin with and on top of that you have to deal with competition and the stress of standing out. But luckily for you, we give some tips and tricks on how to make your fitness business stand out from the rest

vibefam • Aug 14, 2021

How can I build a strong and consistent brand image for my Fitness Studio in Hong Kong?

By definition, 'Branding' means 'the act of giving a company a particular design or symbol in order to advertise its products and services'. In other words, it is the process of endowing meaning to your company, products, or services. It is an essential strategy that helps people to quickly recognize your brand and give them a strong impression. But unfortunately branding is a very tricky problem to navigate, without a clear cut roadmap to achieving a strong brand. This article will elaborate o

vibefam • Aug 11, 2021

How much does it cost to start a Strength Training Gym in Singapore?

Planning to turn your dreams into reality? The booming boutique fitness industry has finally spurred you into wanting to realise your fitness passions and venture into starting your very own strength training gym. However, before you take the plunge, you need to know all the costs, from gym licenses and permit costs. Starting a Strength Training Gym in Singapore is not cheap and it can cost you approximately $22,819. This article will highlight and breakdown the costs for you.

vibefam • Aug 10, 2021

How to create word-of-mouth marketing for my fitness gym in Hong Kong?

Although social media marketing has grown in popularity over the last few years, there is nothing more powerful for your fitness business than a referral. In a niche industry like boutique fitness, it is unsurprising that brands rely heavily on word-of-mouth marketing. Based on a report published by Adweek, 74% of consumers identify word of mouth as the key influencer in their purchasing decisions. With the boutique fitness space becoming increasingly competitive, referrals and retention are key

vibefam • Aug 8, 2021