As a fitness business owner, you’ve likely heard of ClassPass and considered using it to attract new clients and increase your class capacity. But how effective is it, really, based on feedback from other owners in the industry?
In this guide, we’ll dive into the pros and cons of using ClassPass as a business tool within your fitness management system, and explore how to make the most of this partnership to elevate your business and attract more loyal clients. Let’s answer your top questions about ClassPass and show you how to leverage it within your fitness booking system for optimal studio revenue growth!
How Does ClassPass Help Your Fitness Business?
ClassPass offers a range of smart tools designed to help your fitness business increase revenue and grow its clientele. With tools like SmartSpot and SmartRate, ClassPass leverages data to boost your revenue without impacting your core customer base.
SmartSpot analyses historical booking patterns to list only those spots that are less likely to be filled otherwise, ensuring your regular clients always have access while optimising the class capacity.
Meanwhile, SmartRate uses dynamic pricing to adjust rates based on factors like popularity, location, and timing, so your studio revenue potential is maximised.
Beyond revenue, ClassPass helps grow your client base effortlessly. Listing your fitness studio or gym on ClassPass is completely free and introduces your business to a broad network of ClassPass users.
This visibility allows new clients to discover and connect with your business, expanding your reach in ways traditional marketing might not.
ClassPass also partners with large multinationals like Glassdoor, Google, and Under Armour through their Corporate Wellness Program, providing your fitness studio with access to a vast network of potential clients. These corporate partnerships significantly enhance your brand visibility, offering a valuable opportunity to attract new members and giving your business a powerful boost in exposure
Difficulties Faced with Using ClassPass as Fitness Business Owners
While ClassPass offers valuable exposure, it also presents challenges for fitness businesses trying to build client loyalty. With over 400 studios listed in Singapore alone, users are flooded with choices, making it difficult for any single studio to stand out and secure repeat clients. Although listing on ClassPass is free, the wide array of options can encourage users to sample different studios rather than regularly returning to one.
This setup also poses a risk to retaining regular clients, as ClassPass’ appeal for variety can lead members to cancel direct studio memberships in favour of attending multiple studios. Additionally, many users start with free trials, often using the platform to explore rather than seeking a lasting commitment to a specific studio. These factors make ClassPass users less likely to convert into loyal, paying clients, which can impact the stability of this customer segment as a reliable studio revenue source.
ClassPass’ revenue-sharing model can significantly reduce fitness studio earnings, as highlighted by several fitness business owners online. Studio owners report that ClassPass takes a substantial portion of revenue from each booking, often making it challenging for studios to profit from ClassPass clients compared to direct bookings.
This structure can be particularly challenging for smaller studios that rely heavily on direct client payments to cover operational costs.
Overall, while ClassPass offers exposure, studios need to weigh these factors to assess the real impact on customer loyalty and revenue.
How to make ClassPass more effective with Integrations
To maximise ClassPass’s effectiveness for your fitness studio, integrating it with a fitness management system like vibefam can be a game-changer. As one of the official ClassPass partners, vibefam allows seamless connection, so you can manage all bookings in one app and streamline scheduling. With vibefam’s Spot Booking feature, you can allocate specific slots to ClassPass users, effectively balancing availability between them and your direct clients.
Additionally, using both the ClassPass Partner Dashboard and vibefam’s analytics tools gives you access to valuable data on ClassPass client activity, helping you fine-tune business strategies to better meet client demand.
vibefam’s lead management system and automated marketing features can further support your efforts to convert ClassPass users into loyal members by keeping them engaged and encouraging ongoing commitment to your studio.
Lastly, the vibefam app significantly boosts your business’s visibility, providing clients with more opportunities to purchase packages directly from you. This reduces reliance on ClassPass and allows you to cultivate a more personal connection with your clients, ultimately driving loyalty and enhancing your revenue streams.
In summary, this integrated approach allows you to handle bookings, data, and marketing seamlessly, making ClassPass a more effective tool for boosting retention and revenue.
Schedule a demo with our experts today and explore how we can elevate your fitness business to new heights!