Where can I find instructors for my fitness studio in Singapore?
Are you looking for the perfect team of instructors for your fitness studio? Well, regardless if you are just starting out on this exciting journey of entrepreneurship, or if you are simply looking to expand your team. You want the best instructors possible, not only for yourself to work with, but one that can also represent your studio well to your members and serve their needs. In this blog today, instead of the usual job boards such as MyCareersFuture Singapore or Indeed, we will explore some of the unique ways you can go about assembling the perfect team of instructors so your business can thrive and excel.
1. Professional service platforms
Bark is a professional service provider with hundreds of Personal Trainers on this platform in Singapore. This gives you access to a large talent pool of Instructors to select from, there are also ratings and reviews on Bark which could give you a better idea of their level of competency. It would also be convenient to look out for the instructors you want based on the filters that Bark has to offer so you can find an instructor that fits your criteria. Furthermore, these personal trainers might have an existing clientele that they can bring to your business.
On the other hand, Bark is a platform for finding Personal Trainers for consumers and not necessarily a job board, so it is uncertain if these trainers would want a job or prefer to stay self-employed. Also, since there are ratings and reviews for each instructor, it might be more difficult to hire the better instructors as people would also gravitate towards them, making them more busy.
2. Training them from scratch
You want something done right, do it yourself. Well, not exactly but if you do have a particular style or environment that you would like to foster, a great way for you to do so is by getting newcomers to the industry and teaching them from ground zero with your style and philosophy. I know what you are thinking, I just pulled this out of nowhere and decided to put this in. Actually no, some gyms have already adopted this strategy. A prime example of this would be Absolute Pilates Academy.
But, by doing so you need to put in extra work to train these instructors to your style, which might not be ideal if you feel you already feel you have a lot on your plate as a business owner.
3. Social media platforms
• LinkedIn
Hold on, I know what you are thinking. Isn’t LinkedIn a tad bit too corporate for finding Instructors for my fitness studio? You would be surprised to find out that there are 10,000 profiles of people in the Fitness industry on LinkedIn. Companies such as Virgin Active and Pulse Lab are hiring on LinkedIn.
There are 2 ways to go about finding your Instructor on LinkedIn. The first way is to search for profiles, and pick out candidates that you would think are a good fit and reach out to them with your job offer. Or a more conventional way would be to post a job listing and pick candidates that you would like from there. With LinkedIn, it is very easy to get information about the background of your potential employee, as you can see their experiences, and even recommendations which is a LinkedIn exclusive feature that gives you a better understanding of your potential Instructor and if you think they could be a good fit for the role. However, it must be stated that there are some downsides to using LinkedIn, you might not reach certain candidates as they may be less tech savvy and unaware of the platform, additionally since your job listing is public, anyone and everyone can apply to your job, even those candidates that you might consider unideal or inexperienced.
• Instagram
I am sure you are no stranger to using Instagram, maybe not for the same reasons that I am about to suggest, but nonetheless Instagram has become a huge part of our world today, both recreationally and professionally. It is very much feasible to go onto Instagram and search for “Personal Trainer” or “Fitness Instructor” and find many profiles in Singapore, you could then reach out to these profiles that you deem a good fit with your job opportunity.
As you can see, there are many Personal Trainer profiles on Instagram, but what is actually appealing about going on Instagram to find your fitness instructors for your gym is that these people who set up their profiles as such already have a social media presence and a personal brand. This can be very helpful if you do hire them, as they will give your gym more eyeballs and can help promote your gym which cannot be overlooked. Although, it is worth considering that it might be hard to find a personal trainer with a strong following or personal brand to hire on a tighter budget, as they may use it as leverage for a higher compensation.
• Telegram
Seriously? Yes, seriously. Telegram might not be the first thing that comes to your mind when you are looking for an instructor to hire, but there are some upsides to using Telegram.
There’s a whopping 12,000 members in the SG Full timers Snatchjob group chat. Combine that with the ease of applying for the job through Telegram, you definitely won’t have a lack of people applying to your jobs. Also if your fitness studio is just starting out, this would not be a bad way to get word out about your business. But, what makes Telegram appealing in this case may also make it frustrating. The ease of application for your job means that there might be too many people to look through, including many that may be unqualified and ineligible. Making this a less quality focused way of finding potential candidates.
Conclusion
The process of hiring is a real headache that unfortunately every business owner has to go through. There are many considerations to be taken before choosing how to hire, let alone who to hire. Hopefully after reading today’s blog, you have been opened up to more options when hiring instructors for your business, but also understand that there is no one clear superior platform. Rather, each platform has its upside and trade offs and it ultimately depends on your needs and priorities when deciding on what platforms to go about hiring. So when hiring your next instructor, take a step back and take a moment to think and understand what your situation is and what you value in your business.
This article was written by Zane Phua.