How Little Elm Martial Arts runs 310 family accounts at 31% higher retention
Little Elm Martial Arts is a 740-member family martial arts academy in Dallas, TX serving kids programs and adult classes. About 58% of paying members are connected to a Vibefam Family Account, with 310 active family accounts on the platform. Most are parent-plus-child or sibling configurations. At 12 months, family accounts retain 31% higher than solo members. Revenue per family unit runs at $276 per month vs $118 per month for solo members. The pattern is also a referral engine: 24% of new family accounts convert from referrals or sibling add-ons.
Family Accounts are not a nice-to-have for us, it is how the business actually works. Before Vibefam, families shared a single package, which led to booking issues and unclear reports. Parents would ask why one child had credits and the other did not, and we had messy records. Now the relationship is clear, billing is consolidated, and staff make fewer mistakes. About 58% of our paying members are connected to a family account, and at 12 months they retain 31% better than solo members.
Before Vibefam Family Accounts, and after
Before
- Families shared a single package, booking conflicts common
- Parent escalations: "why does my older child have credits and not my younger?"
- Messy records, duplicate profiles, separate payments
- Referrals were ad-hoc
After (Family Accounts)
- Family Accounts: clear relationships, shared-package logic that works
- Per-member balance visible to the parent, consolidated billing
- One family unit, one membership, one bill
- 24% of new family accounts convert from referrals or sibling add-ons
Featured Vibefam solution
Vibefam Family Accounts
Vibefam Family Accounts let one purchase cover two or more bookers under a shared relationship. Households consolidate billing under one membership. Buddy, couple, parent-child, and group configurations all supported. Family account balances, refunds, and package shares are handled natively. Available across yoga, Pilates, reformer, Lagree, kids-and-family, HYROX (for Doubles bookings), and martial arts studios. For family-driven verticals like Little Elm Martial Arts, Family Accounts are not an add-on, they are how the business runs.
Run your family-driven studio on Vibefam
Book a 30-minute walkthrough with a Studio Success Manager. We will configure Family Accounts for your parent-child, sibling, buddy, and group workflows, and show how consolidated billing reduces staff workload and parent escalations.