How North Loop Movement runs 5 formats on one Vibefam calendar without bolt-ons
North Loop Movement is a 620-member multi-format boutique in Minneapolis, MN running reformer Pilates, mat Pilates, barre, yoga, private 1:1s, prenatal workshops, and teacher training weekends. Before Vibefam, operations ran across 5 separate tools: a scheduler, Stripe, Mailchimp, Google Forms for waivers, and spreadsheets for payroll. The challenge was not the number of formats, it was that every format behaved differently. Reformer needed bed capacity, yoga needed room capacity, workshops needed one-off pricing, private sessions needed instructor availability. After consolidating to Vibefam, ARPM lifted 22% on the back of a new cross-discipline unlimited membership the previous stack could not price correctly.
The issue was not that we had many formats. Reformer needed bed capacity, yoga needed room capacity, workshops needed one-off pricing, and private sessions needed instructor availability. Five tools held together with manual fixes. After we consolidated to Vibefam, our cross-discipline unlimited membership lifted ARPM about 22%, because we could finally price the way our best members actually trained. About 38% of our members attend more than one format. We see that clearly in the Vibe AI Business Dashboard now.
Before consolidation, and after
Before (5 tools)
- 5 tools: scheduler, Stripe, Mailchimp, Google Forms for waivers, payroll spreadsheets
- Each format required a workaround for the wrong capacity model
- Could not price a cross-discipline unlimited, packages were format-specific
- Cross-training pattern visible only by faces in class, not in data
After (one Vibefam)
- One Vibefam platform handles all operations
- Native multi-format scheduling with the right capacity model per format
- Cross-discipline unlimited membership launched, ARPM lifted 22%
- Vibe AI Business Dashboard shows 38% of members cross-train
Featured Vibefam solution
Vibe AI Business Dashboard
Vibe AI Business Dashboard surfaces cross-discipline engagement: who trains across formats, who is at risk of disengagement, which format combinations drive the highest lifetime value. For complex boutique studios running classes plus 1:1s plus workshops plus events, the dashboard makes pricing and packaging decisions data-driven instead of gut-driven. North Loop Movement's 22% ARPM lift came from a cross-discipline unlimited membership their previous stack could not even price correctly.
Run every format on one Vibefam calendar
Book a 30-minute walkthrough with a Studio Success Manager. We will map your formats, configure the right capacity model per format, and show you how the Vibe AI Business Dashboard surfaces cross-discipline engagement.