Starting a TikTok Channel for your Fitness Business
According to Statistica, it is estimated that there will be around 5.95 million social media users in Singapore by 2025. Some 72.8% of Singapore social media users are accessing these platforms solely through their smartphones. One of the rising social media platforms is none other than TikTok, which has reached 2.41 million users in Singapore alone, making it one of the most used social media platforms in Singapore. In a recent article published by OOSGA, platforms such as Facebook has seen a 1% increase in its user base while TikTok has almost double the growth rate with a close to 2% increase in its user base in Singapore.
Consequently, more businesses ranging from F&B to retail are jumping onto Tiktok to promote and market their business. Well, this applies to fitness studios as well, with more fitness studios choosing to start their own TikTok account. In this article, we will be guiding you in your journey to starting your very own TikTok channel for your fitness studio.
Creating a TikTok Business Account
Before we begin posting content on your channel, we must first create a business account for your TikTok channel. You can do that in a few easy steps. First, download and open the TikTok app, then create a personal account. After you have created an account, click the menu icon on the top right corner, click on Settings and privacy>Account>Switch to Business Account, select your category, add an email address.
Why should you create a business account rather than a personal account? Firstly, you will be able to gain access to the Promote feature on TikTok which allows more people to discover your content. You can also get access to the TikTok shop which allows you to display and sell products directly on TikTok. Lastly, you could add a website link to your bio which could increase traffic to your website. Do note that you will not be able to access these features if you are using a creator account, so quickly hop on over to Tiktok and create a business account for your TikTok channel today!
The nature of content that is consumed by TikTok users tend to be more light-hearted in nature unlike other social media platforms such as Facebook or Instagram where you may want to maintain a professional image. If you have a good sense of humor or simply wish to post fitness videos in your fitness studio, go right ahead! Many of TikTok’s most viral videos tend to be short and funny clips, with some even going viral for no apparent reason. The key takeaway here is keep the content lighthearted, while having a more serious or professional tone once in a while.
Take Unstoppable Fitness for example, their TikTok channel launched its first video back in December of 2022. Since then, their channel has grown to 145 followers, gaining more than 10,000+ views to date! Some of their content include funny skits, trending fitness dances and professional videos introducing their trainers. Check out their TikTok channel here.
Other than funny skits and trendy dances, TikTok could also act as an educational platform that allows short and educational videos to be enjoyed. Many TikTok users enjoy watching these short yet informative videos regarding areas that they are passionate about. In the case of your fitness studio, you could capitalise on it by creating short tutorial and guidance videos in your area of speciality. If you own a martial arts studio, perhaps you could create short videos on the proper martial arts techniques, allowing you to engage with the martial arts community on TikTok.
Take Radeem Rahman for example, he is Singapore’s first ever professional MMA athlete and owner of MMA Fitness Lab, a martial arts studio located at 412 Race Course Road. MMA Fitness Lab’s TikTok channel showcases many instructional videos with Radeem demonstrating the proper techniques to kickboxing, muay thai and many more! Check out their TikTok channel here.
Another example would be Fitpro Empire Fitness. They are an exclusive personal training gym for the community of all ages and fitness levels for better health and they are located in Kota Kinabalu, Sabah. Their TikTok channel features many educational fitness videos on matters such as proper workout form. Moreover, the channel also showcases many of their client fitness journeys as well as the feedback regarding the studio. This indirectly promotes the studio while creating engaging content for the viewer. Do check out their TikTok channel here.
TikTok is not just a social media platform, it is also a community that allows for its creators to interact with one another. Collaborate with other fitness studios or fitness influences to jointly create content. This would mutually benefit both parties as it increases engagement across both communities while reducing your content creation workload. Hence, this could be an inorganic way to increase your reach and expand your TikTok community.
In fact, vibefam’s very own TikTok channel frequently posts content promoting the various fitness studios that have partnered with us. This could be in the form of us attending the fitness classes while documenting the experience or a feature video where we showcase a variety of fitness studios and their offerings! Some clients that we have featured include Impact MMA, Elevate Fight Lab and many more. Do check out vibefam’s TikTok Channel here.
Unlike Youtube, Tiktok is not a professional platform where extremely high quality videos are required to do well, but it is still important to maintain a decent video quality. You will not require a fancy and expensive camera as your mobile device would most likely have the necessary specifications to record the content for your videos. In addition, a simple and beginner-friendly video editing software would be more than sufficient to create good quality content for your TikTok channel.
While TikTok has its own in-built video editing capabilities, its function is rather limited and may allow you to make more complex video edits. As a result many tend to make use of other video editing tools. Popular video editing tools that you could use and are commonly used by many TikTok content creators include CapCut, Movavi and BeeCut.
There are many metrics that can be used to measure your success on TikTok whether that be video views, profile views, likes on posts as well as comments on your videos. Set goals for the targets you wish to achieve for each metric and adjust it accordingly depending on the circumstances. If you wish to succeed on the platform, some proven ways include using trendy sounds, replying to comments, posting at the right times and using the right hashtags just to name a few.
The enormous effect of social media platforms could greatly benefit your fitness studio whether that be in an increase in memberships, brand awareness or any other aspects. The importance of a TikTok channel can no longer be ignored. So what are you waiting for? Create your very own TikTok channel and begin your journey on this highly popular social media platform.
If you are interested in articles similar to this, please check out our previous article on Fitness Trends to look out for in 2023 here.
This article was written by Jayden Ling.