With the rising population of people who are increasingly health-conscious, the fitness industry has experienced exponential growth over the past decade. Within the fitness industry, boutique fitness has become the new fashion.
What is ‘Boutique Fitness’? A small gym that focuses on one or two specific fitness types, where there is a great focus on community and building a close relationship between the instructors and the students. In Hong Kong, we have witnessed boutique fitness studios taking over the market, with businesses offering group training and customized personal training.
What’s the boutique fitness charm all about?
Compared with traditional gyms, boutique fitness provides a myriad of options including specialized programs that are customized to the fitness goals of the individual. Here we explain three main reasons explaining why people love boutique fitness.
One of the main attractions of boutique fitness is personalized and tailor-made fitness. You would be given closer attention from your instructors if you are participating in a small class or having your own personal trainer. You are probably not able to enjoy these services when you enroll in a larger mainstream fitness gym. Also, boutique studios pay a great deal of attention to customer service, which means they will pay more attention to your needs, bringing that personal touch to customer support such as when you need help with rearrangement of class schedules.
In Hong Kong, Pilates is one of the fastest-growing fitness categories. By definition, it’s a low-impact exercise designed to strengthen muscles while improving posture alignment and flexibility. It’s no surprise that the hectic lifestyle and long office hours have prompted many to sign up for Pilates classes to improve their overall wellness. The merit of joining a boutique fitness class ensures that you get the full attention of the instructor, which helps you master the correct Pilates technique and get the best results from each training session.
Doing exercise with your instructor and other members will usually motivate you to continue and give you the motivation to complete it. This is the social connection and support you cannot get from exercising alone.
Boutique fitness businesses have unique needs and requirements, that’s why we built vibefam to help you scale your fitness tribe. Schedule a personalized product demo with us today to find out how we could support your boutique fitness business.
This article was written by Annissa Lee Nga Yin.