Big news, made possible by you: Vibefam has raised US$1M to keep building the platform your studio deserves. See what's next

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Vibefam Raises US$1M to Build the Operating System for Fitness Studios

By Vibefam Editorial
Vibefam co-founders (from left to right) Lim Chun Yong, Serene Lim, and Lee Jia Yi.

Today we're sharing some news: Vibefam has raised a US$1M seed round to keep building toward a single goal — one unified platform that helps fitness businesses run operations, payments, customer engagement, and growth without stitching together a pile of fragmented, legacy tools.

The short version: Vibefam raised a US$1M seed round in 2026, led by a Singapore-based family office and backed by leading early-stage investors. The capital goes primarily into two areas — AI and embedded financial services — to make running a studio simpler and help good operators grow faster.

But before any of the forward-looking stuff, we want to start with the part that matters most to us.

Thank you — to the people who made this possible

We wouldn't be writing this without a long list of people who believed early.

To our customers. Many of you took a chance on a very small team and a very early product. Some of you were running real, growing businesses on pen and paper, spreadsheets, and WhatsApp chats when we first met — and you trusted us anyway. Watching studios that started that way go on to open a second, third, and fourth location has been the most meaningful part of this whole journey. Somewhere along the way, a lot of you stopped feeling like customers and started feeling like friends.

To our team. None of this happens without the people who show up every day to build, support, and care. Thank you for the long stretches, the hard problems, and for treating each customer's business like it was your own.

To our investors, advisors, and partners. Thank you for backing a company when there wasn't much more than a vision and a small team. Your belief — early, when it was least obvious — is not something we take lightly.

"Building a company is rarely a straight line. None of this would have happened without the people around us — we got lucky with co-founders who always had each other's backs, and with customers, teammates, investors, and advisors who believed when there wasn't much more than a vision and a small team." — Serene Lim, Co-founder & CEO, Vibefam

What the funding is for

This round lets us go deeper on the two things our customers tell us matter most: doing more with less admin, and having the means to grow.

AI that does the busywork. This July, we're launching Vibe AI — a messaging-native customer-engagement platform that works the way studios already talk to members. Vibe AI can answer enquiries, recommend the right class, complete a booking, and re-engage members who've gone quiet — all without adding to your team's admin load. The goal isn't to replace the human warmth of a great studio; it's to take the repetitive work off your plate so you can spend more time on the floor.

Embedded finance that helps you grow. We're also building embedded financial services directly into Vibefam. Eligible businesses will be able to access growth capital inside the platform, using their own operational data — which means less paperwork and faster approvals than the traditional route. When a studio is ready to grow, the means to grow shouldn't be the bottleneck.

A bit about where we are today

Vibefam now supports 700+ fitness locations and 500,000+ end users worldwide — across Pilates, yoga, strength and conditioning, dance, martial arts, and boutique fitness. If you want the fuller picture of how we think about all this, our reasons studios switch to Vibefam page lays out the thinking, and you can see the studios we're lucky to work with for the real stories behind the numbers.

We believe something simple: when studios thrive, more people move, sweat, and show up for themselves. In our own small way, we get to help make the world a little healthier. That's the work.

We're just getting started

A milestone like this is a moment to be grateful, not to declare victory.

"Grateful doesn't quite cover it. This round doesn't change our mission — it just lets us chase it faster and better. We're just getting started, and the best things we'll achieve are still ahead." — Lim Chun Yong, Co-founder, Vibefam

Vibefam was founded by Serene Lim (CEO), Lim Chun Yong, and Lee Jia Yi. To everyone who's been part of the story so far — thank you. We can't wait to show you what's next.

Curious what Vibefam could do for your studio? Book a demo and see it for yourself.

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Frequently asked questions

Vibefam raised a US$1M seed round in 2026. It was led by a Singapore-based family office, with additional backing from leading early-stage investors. The capital is directed primarily toward AI and embedded financial services for fitness businesses.

The round was led by a Singapore-based family office and also backed by leading early-stage investors. Vibefam has chosen to keep individual investor names private in this announcement

Primarily two areas: AI — including Vibe AI, a messaging-native customer-engagement platform launching July 2026 — and embedded financial services that let eligible businesses access growth capital inside Vibefam using their operational data.

Vibe AI is Vibefam's messaging-native customer-engagement platform, launching July 2026. It answers enquiries, recommends classes, completes bookings, and re-engages inactive members — all without adding to a studio team's admin workload.

Tags: funding fitness business software Vibe AI

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