What's the Right Pricing Strategy for my Boutique Fitness Studio?
Boutique studios charge $110-$360/month vs $65 at big-box gyms. Here's how to structure tiers, packs, and memberships without leaving money on the table.
Pricing strategies, package/membership pricing, payment solutions, dunning/billing, revenue.
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Boutique studios charge $110-$360/month vs $65 at big-box gyms. Here's how to structure tiers, packs, and memberships without leaving money on the table.
Personal training, corporate wellness, retail, and events each add real revenue. Here's what actually works beyond memberships, and how to run it without adding admin work.
Weekend workshops run $50-200, intensives $340-450+. Here's how to price non-class revenue and run it without adding admin work.
Package pricing is two decisions stacked together: what a class is worth, and how deep a discount protects your margin. Here's the formula, a worked example, and where session-based, recurring, and shared packages each fit.
Studios that pick a payment processor on transaction fee alone usually pay 3 to 8 times more than they save. Chargebacks, disputes, no-show loss on deferred-payment models, and reconciliation labor eat the savings before the year is out. Here's the boring operator math nobody in the industry writes down, plus 8 questions to ask any provider before you switch.
Verified HYROX gym pricing in 2026 across North America, anchored to named gyms (Urban Athletics Houston, Forged Fitness Ottawa, GRIT Dallas) plus the 5 software platforms that handle station-level booking and Doubles billing.