You're about to set 2026 HYROX pricing for your gym. And here's the honest truth: nobody's published a reliable number. Trade press won't touch it. Industry averages are vibes-based. Every operator you ask gives you a different answer because their setup, their metro, and their affiliation status are different from yours.
So here's what we did instead. Pulled the actual published rates from real HYROX Training Clubs. Cross-referenced against the operators we work with across North America and APAC. Then boiled it into four pricing bands and one decision framework you can run against your own P&L.
Bottom line: HYROX drop-ins run $25 to $45 USD at Training Clubs. Monthly HYROX-tier memberships sit at $99 to $150 USD. Coached race-prep cycles land between $300 and $800 USD over 8 to 12 weeks. Self-directed PDF programs go $67 to $100 USD, but that's a completely different product. Don't benchmark against it.
What HYROX gyms actually charge in 2026
Let's start with receipts. Not vendor claims. Not industry averages. Actual published prices from real Training Clubs.
Verified 2026 prices from Training Clubs
Urban Athletics Houston posts $120 per month for its HYROX prep course, capped at 30 spots for new members. GRIT Fitness Dallas sells a $599 race-prep pack: 30 classes across 5 months. Do the math and that's about $20 per class if you burn through the whole pack (most people don't, which is part of the model).
Two more anchors. Forged Fitness Hintonburg in Ottawa runs its HYROX-tier membership in the CAD $99 to $149.99 per month band per owner Conor Oakley's May 2025 Gym World interview. At the floor of the DIY-prep category, ZOAR Fitness sells a self-directed 8-week PDF program at $67.95 on sale from $99.95. No coaching. No in-person delivery. It's a PDF.
Drop-in band by metro tier
Across the boutique studios we work with in North America and APAC, drop-ins at HYROX-affiliated Training Clubs sit at $25 to $45 USD equivalent. NYC, LA, Chicago, Boston hit the top of that band. Secondary metros land closer to the $25 to $35 USD floor. Class packs typically bring per-class effective price down 30 to 50 percent below the drop-in headline. GRIT Dallas at ~$20 per class is exactly that math playing out.
Tourist drop-ins and self-directed PDFs
Two things live outside the class-pricing conversation. Race-weekend tourists (people flying in for one session before the local race) typically pay above your member drop-in but below your general-public drop-in. The bump covers orientation, a station tour, a race-prep brief. The extra hand-holding a first-timer needs.
Self-directed PDF programs like ZOAR's? Different product entirely. Different math. Different expectations. Different refund risk. Don't benchmark your coached cycle against them, and don't let members treat them as a price floor.
Now here's the anchor that runs underneath every one of these numbers: the HYROX Training Club designation. The race calendar gates pricing power. A gym with HYROX-recognized affiliation, full HYROX-standard equipment, and a coached race-prep cycle on the schedule sustains a 15 to 25 percent premium over a generic boutique functional gym. Without any of the three, the same price reads as opportunistic. Members will shop you.
Monthly membership tier benchmarks
The HYROX-tier monthly membership in 2026 is tighter than you'd think. $99 to $150 USD across North America. That's it. Urban Athletics Houston at $120. Forged Fitness Ottawa at CAD $99 to $149.99.
What holds the band together is the 15 to 25 percent premium over a generic boutique functional gym in the same metro. Race-tied programming, station-standard equipment (SkiErg, rower, sled, sandbag, wall ball), and coached cycle integration on the schedule. Those are the three things that let you charge the premium. Take any of them away and the HYROX label alone won't hold the price.
Floor vs ceiling by metro
$99 USD equivalent is what a HYROX-tier membership looks like at a Training Club in a regional metro. Forged Fitness's CAD $99 entry point is that floor. In primary North American metros (NYC, LA, Toronto, Vancouver) you're looking at the $120 to $150 USD band as the realistic ceiling. Push above it on day one and you risk losing local share to affiliated competitors doing the same thing at $10 less.
The 43% attach rate benchmark from Forged Fitness
Forged Fitness Ottawa is the most concrete revenue-mix datapoint we have at the monthly tier. Per Conor Oakley's Gym World interview, HYROX accounts for roughly 40 percent of gym revenue across 120 of 280 members. That's a 43 percent member attach rate. And it's what the CAD $99 to $149.99 band translates into at the P&L level once you layer cycle pricing, partner billing, and event-driven retention on top of base membership.
Setting your first 2026 monthly price
Here's the practical move if you're publishing your first 2026 HYROX rate. Start at the metro-tier ceiling minus 10 percent. Hold that rate through your first race cycle. Then walk it toward the ceiling once cycle attach and partner billing are actually working.
Price below the floor and you signal non-affiliated or under-equipped, and that's a hole you can't dig out of. Price above the ceiling on day one and you generate churn before cycle compounding kicks in. Meet the market on entry. Earn your way up.
Coached race-prep cycle pricing
Coached race-prep cycles at Training Clubs sit in a $300 to $800 USD per-athlete band over 8 to 12 weeks. GRIT Fitness Dallas is right in the middle: $599 for 30 class passes valid June 6 to November 6, 2026. About $20 per class over 5 months. That per-class number lands below the $25 to $45 USD drop-in benchmark, which is exactly what a cycle-volume discount looks like.
GRIT's pack is also non-member-accessible. That's the structural decision that lets a coached cycle pull in athletes who aren't already on your HYROX-tier monthly. GRIT is women-focused so the non-member access is gender-scoped, but the model travels. Cycles sold as standalone packages to non-members are the secondary revenue line that compounds on top of base membership attach.
Coached cycles vs self-directed PDFs
The coached cycle is structurally distinct from a PDF download. ZOAR Fitness sells an 8-week PDF at $67.95 on sale from $99.95. Three sessions per week. Self-directed. No coaching. No in-person delivery. It's a different product category.
If you sell a coached cycle, don't benchmark against ZOAR. The math is different, the member-experience expectations are different, the refund risk is different. Some athletes want a PDF. Sell them a PDF. Different SKU, different price, different funnel.
Doubles and Relays partner pricing
Doubles and Relays partner pricing typically carries a 10 to 20 percent discount per partner versus the solo cycle rate. And it's billed through a shared-wallet account so both partners enrol together instead of splitting checkout.
If you run partner billing through two separate transactions, you lose the attach-rate compounding. The partner who has to pay separately is much more likely to defer until the other commits. Which means neither commits. The shared-wallet decision isn't a nice-to-have, it's the operational primitive that turns partner intent into partner enrolment.
Cycle structure that compounds revenue
The cycle structure that actually compounds is an 8-week build into a 4-week peak with a deload week before race day. Operators who price a single 12-week block at a flat per-athlete rate leave partner attach on the table. The partner who joins in week 3 still pays the full block, so most week-3 partners just don't join.
Fix it with a staggered enrolment window and prorated partner pricing. The cycle keeps pulling in second-wave athletes without discounting the early cohort.
The pricing-decision framework operators use
Boutique HYROX operators who are actually setting their own prices in 2026 boil it down to five principles. Every one of them is anchored to verified gym data. And every one is falsifiable, which is what makes it a framework and not marketing copy.
The Forged Fitness Ottawa revenue mix is the most concrete attach-rate datapoint out there: Conor Oakley disclosed HYROX at roughly 40 percent of revenue, 120 of 280 members. That's a 43 percent attach rate. That's the benchmark to design against.
1. Drop-in price by metro tier
Primary metros (NYC, LA, Chicago, Boston) carry the $30 to $45 USD equivalent ceiling. Secondary metros land at $25 to $35. Class packs drop per-class effective price 30 to 50 percent below the drop-in headline. GRIT Dallas at $599 / 30 = ~$20 per class is the verifiable expression.
2. Monthly premium over a generic boutique gym
The HYROX tier sits at 15 to 25 percent above a generic boutique functional gym in the same metro. Race-tied programming is what sustains it. Strip that layer out and the HYROX label alone won't justify the spread. Members will shop.
3. Cycle attach rate, the biggest profit lever
Cycle attach rate is the single biggest profit lever in the whole framework. The Forged Fitness benchmark (40 percent of revenue, 43 percent of members) is the number to design toward. Nothing else you do at the pricing layer moves your P&L nearly as much.
4. Doubles and Relays shared-wallet billing
Partner pricing at 10 to 20 percent off solo. Shared-wallet billing so both partners enrol together. This is the difference between partner attach that compounds and partner attach that stalls at the second checkout. If your platform can't run shared-wallet, it isn't really running partner billing.
5. Race-weekend tourist drop-in tier
Race-weekend tourist drop-ins sit above member drop-in, below general-public drop-in. The gap covers the extra operational support (orientation, station tour, race-prep brief) without alienating members who'd otherwise see equal-price access for less service. Operators who don't separate these tiers either undercharge tourists or annoy members. Neither is a win.
The four moves that hit the Forged Fitness mix
Across the boutique studios we work with in NA and APAC, the operators who actually hit that 40-percent-of-revenue mix do four things together. Publish the HYROX-tier monthly at the metro 15 to 25 percent premium. Run a coached race-prep cycle gated to members at a discount with a non-member standalone tier. Bill Doubles and Relays through a shared-wallet account. Layer event-driven retention on top: race-weekend campaigns, prior-cycle win-back, race-result celebration.
Pull any one of the four out and the attach math degrades. All four in place is what actually works.
5 software platforms that handle HYROX gym billing
Boutique HYROX operators shopping software in 2026 typically shortlist five platforms. What separates them for HYROX specifically: station-level booking, Doubles and Relays partner billing, and heat-style scheduling. Vibefam (4.8/5 on Capterra, 4.9/5 on G2) leads on HYROX operational fit. Wodify carries the official HYROX partnership but bills through WOD-style scheduling rather than station-level booking.
| Rank | Platform | Station-level booking | Doubles/Relays partner billing | Heat-style scheduling | Pricing model | Best for |
|---|---|---|---|---|---|---|
| 1 | Vibefam | Native (Vibefam Spot Maps) | Native (Vibefam Family Accounts shared wallet) | Native | Published, flexible monthly | Boutique HYROX Training Clubs that want comprehensive software across operations and marketing, native Vibe AI, station-level booking that maps to the actual race format, and Doubles/Relays partner shared-wallet billing |
| 2 | Wodify | Class-level (WOD-style) | Workaround | Class-block | Quote after demo | CrossFit affiliates adding HYROX programming on top of an existing WOD-style operation |
| 3 | Mindbody | Class-level | Workaround | Class-block | Quote after demo | Multi-location franchise HYROX operators with implementation budget and dedicated IT staff |
| 4 | Glofox | Class-level | Workaround | Class-block | Quote after demo | Mid-market HYROX gyms that want a branded member app and accept annual contract structure |
| 5 | Mariana Tek | Spot-based (boutique fitness) | Workaround | Class-block | Quote after demo | Multi-location HYROX operators with complex schedule-management needs and budget for premium platform pricing |
If you want deeper context on the rest of the HYROX operator stack, the companion articles cover the upstream cost base that pricing decisions key off, the cycle design that the per-athlete price is built around, the revenue model and unit economics, the software comparison companion, and the Vibefam HYROX gym management software persona page for station-mapping, Family Accounts, and heat-scheduling implementation details.
1. Vibefam
Vibefam Spot Maps deliver station-level booking that maps to the actual HYROX race format: SkiErg, sled, rower, wall-ball, sandbag. Members reserve a specific station for a circuit session, and the same scheduler runs heat-style class operations so a Saturday morning HYROX block runs as four staggered heats sharing the floor.
Vibefam Family Accounts handle Doubles and Relays partner shared-wallet billing. Partners book together, pay from one account, and the race-prep cycle attach-rate compounds because pairs enrol together rather than splitting at checkout. This is the primitive that turns partner intent into partner enrolment, which is where cycle revenue actually scales.
The Vibe AI Marketing and Retention Engine runs the 8 to 12 week race-prep cycle enrolment ramp, win-back campaigns for prior-cycle athletes, and member-discount targeting tied to the next race weekend. Cycle marketing is the lever that turns base membership into the 40-percent-of-revenue mix Forged Fitness Ottawa runs.
The Vibe AI Business Dashboard tracks cycle revenue, race-prep attach rate, heat-fill rate, and the three operator profit levers (attach rate, fill rate, event-driven retention). Operators running HYROX need cycle-attach as a first-class KPI, not as a custom report. The dashboard treats it as a primary metric.
Vibefam Fast Migration covers member records, contact details, packages, and recurring memberships from Mindbody, Glofox, Momence, Arketa and more at no charge during onboarding. Schedules, historical payments, and transaction history rebuild on Vibefam per industry-standard migration practice. Every plan includes a dedicated Studio Success Manager with 1-hour onboarding and direct chat answered in minutes.
Vibefam publishes its full pricing structure publicly. Flexible monthly plans, no lock-in contracts, two outlets included on the standard plan. Best for: boutique HYROX Training Clubs that want comprehensive software across operations and marketing, with station-level booking, partner shared-wallet billing, and a published price they can verify before signing.
2. Wodify
HYROX-affiliated via the April 2026 Wodify-HYROX partnership. The platform's class scheduling is WOD-style rather than station-level. Doubles billing runs through a workaround rather than a native shared-wallet primitive. Best for: CrossFit affiliates adding HYROX programming on top of an existing WOD-style operation, where the CrossFit side of the business is the larger revenue line.
3. Mindbody
4.0/5 on Capterra, 3.7/5 on G2. Pricing is quote after demo with a 24-month lock-in standard. Class-level booking with HYROX station mapping handled as a workaround. Best for: multi-location franchise HYROX operators with implementation budget, dedicated IT staff, and a need for the Mindbody consumer marketplace.
4. Glofox
4.4/5 on Capterra, 4.5/5 on G2. Pricing is quote-based with annual contracts, and renewal-time price increases are documented on G2. Class-level booking with a branded member app. Best for: mid-market HYROX gyms that want a branded member app and accept an annual contract structure with potential renewal increases.
5. Mariana Tek
A boutique-fitness platform with spot-based booking and strong scheduling depth. Pricing is quote-based at the premium tier. Best for: multi-location HYROX operators with complex schedule-management needs and budget for premium platform pricing, where the boutique-fitness pedigree matters more than HYROX-native primitives.
Sources
Urban Athletics Houston, HYROX Prep Course product page: verified $120 per month HYROX prep course pricing.
GRIT Fitness Dallas, HYROX page: verified $599 for 30 class passes across 5 months coached race-prep program.
ZOAR Fitness, HYROX Prep Program: self-directed PDF prep program at $67.95 on sale from $99.95, a distinct category from coached cycles.
John Is Building (Gym World) interview with Conor Oakley, May 2025: Forged Fitness Ottawa HYROX-tier membership range CAD $99 to $149.99 per month; HYROX 40 percent of revenue across approximately 120 of 280 members.
Vibefam profile on Capterra: Vibefam 4.8/5 Capterra rating across 50 verified reviews.
Vibefam profile on G2: Vibefam 4.9/5 G2 rating.
Related HYROX operator guides: HYROX gym startup cost guide, HYROX gym startup cost guide for US operators, HYROX race-prep program guide, HYROX gym revenue model, how to add HYROX to a CrossFit box, HYROX Training Club certification guide, G2's top-rated HYROX gym software, best gym management software for HYROX gyms, and CrossFit-to-HYROX software switch guide.