Hosting fitness events can create greater brand awareness and strengthen the community in your gym. Nevertheless, a successful event requires a clear purpose and intricate planning. To avoid burning cash, this article presents some pointers to consider before hosting your next fitness event.
Setting a budget is the first concrete step a business can take when planning for an event. The overall budget can be estimated from researching on past events and summing up the cost of each aspect of your event.
Here are a few examples of events with varying budgets:
- Cru68 at Glow Festival, Marina Bay Sands
Cru68 gym is a participating vendor in the upcoming Glow Festival. Glow Festival is a 9 day wellness festival held at Marina Bay Sands, hosting celebrity instructors including four of Cru’s fitness instructors. This large scale event presents a prime opportunity for Cru68 to build on its branding and acquire new customers. This exemplifies a high budget event as it is conducted in a prime venue with several vendors and a diverse line-up of events.
- Spin at the Vortex by Revolution, Jewel Changi Airport
Led by Revolution’s star instructors, the event entails a 45 minutes spin class by the iconic HSBC rain vortex at Jewel Changi Airport.
- Barre by the Beach by WeBarre, Palawan Beach, Sentosa
Barre by the Beach is an outdoor workout inspired by ballet, strength training, pilates and yoga. In collaboration with Sentosa, this outdoor event presents a relatively more affordable event cost.
Venue: Outdoor or indoor spaces, where to rent them and how much?
The cost of renting an event space can take a significant portion of the budget. A high budget event may take up event spaces that are well-equipped or located in prime areas.
Firstly, a few venue spaces can be shortlisted according to factors like price, location and if it is located outdoors or indoors.
| Venue listing platforms | Elaboration |
| Getspaces | A platform allowing businesses or space to flexibly share their space with others. |
| Host | A concept space designed to harness creativity through hosting events. |
| we are spaces | Platform containing over 300 venues for varying purposes. |
| Venuerific | New and affordable vendors and spaces for meetings, corporate events, birthday parties, and weddings |
| Venue Scanner | Find spaces for all event type and book online, with 121 different venues in Singapore. |
Secondly, compare venues according to price and other factors. Here are some examples of spaces (above 1000 sqft) segmented according to various key factors:
| Price Range | Space | Price ($ per hr) | Size (ft) | Location | Hosted by | Facilities |
|
$0-50
|
SPACIOUS FITNESS/DANCE/WORKSHOP STUDIO @TAMPINES | 30 | 1100 | Tampines Street 92, Yoha (Block 3) | Klatch | Full length mirrors, JBL party box 100 speaker, Ring Light |
| WHITE STUDIO @CECIL BUILDING | 45 | 1022 | Cecil Street | Caliente Dance Studio | Full length mirrors, bluetooth sound system, chairs, tables, Projector and Screen. | |
| BEAUTIFUL STUDIO IN BOAT QUAY | MULTICOLOUR LIGHTS | 50 | 1000 | Lorong Telok | Aura Yoga Singapore | Multicolour lighting, yoga mats, blocks, and props, bluetooth sound system | |
|
$50 – 100
|
DANCE NUCLEUS STUDIO | 70 | 2841 | Goodman Road | Dance Nucleus | Sound System, Whiteboard |
| CALIENTE DANCE – MEGA STUDIO @ CECIL BUILDING | 90 | 1940 | Cecil Street | Caliente Dance Studio | Full length mirrors, bluetooth sound system, chairs, tables, Projector, Screen. | |
| THE MOVING ARTISTRY BY J&P DANCE STUDIO | 80 | 1300 | Lavender Street | Jaslyn Gan | – | |
|
$100 – 150
|
FULLY EQUIPPED FITNESS STUDIO, UPPER JURONG ROAD | 100 | 1800 | Upper Jurong Road (Block E) | Move Fitness | Full list of equipments (Dumbbells, Plates), Shower and changing room Partial Length Mirrors Lockers Wi-fi Air conditioning Shoes allowed Sound system Projector |
| THE COMMON GOOD (TCG) – THE CANVAS | 115 | 1000 | Joo Chiat Road | The Common Good | Blank canvas concept, | |
| ODDGROUNDS CYCLORAMA & LIFESTYLE STUDIO | 120 | 1808 | Pasir Panjang Road | Oddgrounds | Film Equipments, Makeup/ Vanity area Changing area Kitchen area Living room area 65″ Hisense QLED+/ULED TV Prism+ Symphony Sound Bar |
|
|
Outdoor spaces
|
Entire roof attic at ThamSoongAvenue | 220 | 2000 | Tham Soong Avenue, Singapore, 597048 | Tham Soong Avenue | |
| Outdoor Lawn – Netted Area at Agora Colearning | 120 | 1399 | 1 Maritime Square, Singapore, 099253 | Agora Colearning | ||
| Rooftop Terrace at ONE°15 Marina Sentosa Cove | 3000 | 6049 | 11 Cove Drive, Singapore, 098497 | ONE°15 Marina Sentosa Cove |
Using event planners can be a solution to outsource your administrative and logistical burdens. Here are some local event planners to consider:
| Event planners | Elaboration |
| SNW Events | Specialising in corporate events and Sports events. |
| Tembusu Events & Communications | Specialising in special events that do not fall in standard event categories. |
| Party Mojo | All in one Event planner. Specialising in Event Management, Event Rental, Food booths |
| JNR Entertainment | Provides hybrid event management, logistical rental and entertainers |
In conclusion:
Running a fitness event may be perceived as logistically taxing and expensive. However, with a myriad of venue spaces available for rent and several options to outsource the event operations at different price points, your fitness event can be successful without breaking the bank.
[Updated in 2023]