Rezerv is a Singapore-headquartered all-in-one booking and management platform for boutique fitness studios, yoga studios, Pilates studios, and recreational facilities across Southeast Asia. Founded around 2021 by Adrian Ng and rebranded from Rezeve in 2023. Best for: Budget-conscious solo trainers and 1-to-3-location boutique studios in Singapore, Malaysia, Indonesia, or Thailand that want a simple, affordable all-in-one platform with local time-zone support, and don't need a public API, deep automations, or AI-driven marketing and customer service. Trade-off: You accept shallow reporting, no developer API, English-only UI, per-location pricing that punishes growth, an email marketing channel that blocks external links, and limited automation, in exchange for the lowest-friction APAC SMB onboarding at this price point. As you grow into multi-location, advanced staff and payroll configurations, dynamic scheduling, and AI-powered marketing and customer support, you will outgrow what Rezerv ships today.
Key takeaways
- Rezerv is a Singapore-headquartered all-in-one booking platform for boutique fitness studios across SG, MY, ID, and TH, with 68 Capterra reviews.
- Pricing in 2026 spans SGD 44/mo (Starter, solo trainers) to SGD 256/location/mo (Business, multi-outlet) on annual billing, with a 20 percent annual discount and a one-month free trial.
- Strengths reflect the deliberately simple positioning: locally-built APAC focus, founder-accessible support, all-in-one breadth at SMB price points, AI Business Insights for trend identification, and native ClassPass integration.
- Limits are the natural ceiling of a budget-positioned platform: no public API, English-only UI, shallow reporting, payroll customisation gaps, per-location pricing that scales painfully for multi-outlet chains, no admin mobile app, an email marketing channel that forbids external links, and a single AI tool that does not cover marketing automation or customer-reply AI agents.
- Rezerv is the budget-conscious choice for solo trainers and 1-to-3-location boutique studios in APAC that want a simple all-in-one. Growing studios that need strong marketing and retention automations, dynamic scheduling, advanced staff and payroll configurations, or AI agents that handle marketing and customer replies on SMS and WhatsApp typically outgrow Rezerv inside 12 to 24 months and should evaluate alternatives.
What is Rezerv
Rezerv is an all-in-one studio management platform built by Singapore-based Rezeve Pte Ltd, targeting boutique fitness studios, yoga studios, Pilates studios, swim schools, and recreational facilities across Southeast Asia. The company was founded around 2021 by Adrian Ng (ex-Codigo, ex-ILM Singapore, ex-Lucasfilm) and co-founder Zheng Yu⁵, then rebranded from Rezeve to Rezerv in 2023⁶. The legacy name still appears in the Capterra product slug and the Google Play customer-app bundle ID (com.rezeve.customerapp), which can confuse buyers searching for the brand.
| Field | Value |
|---|---|
| Company | Rezeve Pte Ltd (trades as Rezerv) |
| HQ | 24 Sin Ming Lane, Singapore 573970 |
| Founded | ~2021, rebranded from Rezeve in 2023 |
| Co-founder & CEO | Adrian Ng |
| Co-founder | Zheng Yu |
| Team size | 36 (LinkedIn, June 2026) |
| Markets | Singapore (HQ), Malaysia, Indonesia, Thailand |
| Funding | No public VC funding; founder has referenced loan funding for team expansion. Bootstrapped plus debt-financed. |
| Vendor-claimed customers | "1,000+ businesses" (Adrian Ng, LinkedIn) |
Rezerv pricing in 2026
Rezerv publishes four pricing tiers in SGD², with a 20 percent discount when billed annually and a one-month free trial on every plan. Pricing is per-location from the Team tier upwards, which is the single most important number to model if you operate more than one outlet. Below are the headline rates as published on the vendor's pricing page.
| Tier | Annual-billed | Monthly-billed | Target |
|---|---|---|---|
| Starter | SGD 44/mo (SGD 528/yr) | SGD 55/mo | Solo trainers, yoga teachers |
| Team (most popular) | SGD 148/location/mo (SGD 1,776/yr) | SGD 185/location/mo | Boutique studios |
| Business | SGD 256/location/mo (SGD 3,072/yr) | SGD 320/location/mo | Multi-location studios |
| Enterprise | Custom | Custom | Chains, franchises |
The published rates are only half the picture. Each tier caps usage on dimensions that boutique operators routinely hit, particularly admin seats, role types, schedule slots, broadcast volume, and reporting depth. The cap table below is the one we recommend studio owners model before signing.
| Cap | Starter | Team | Business | Enterprise |
|---|---|---|---|---|
| Owner / staff accounts | 1 owner only | Unlimited | Unlimited | Unlimited |
| Locations | 1 | Per-location billing | Per-location billing | Per-location billing |
| Active schedules | 1 (no overlap) | Unlimited | Unlimited | Unlimited |
| Staff roles | 1 | 3 | Unlimited | Unlimited |
| Email broadcasts / month | 300 (add-on) | 3,000 (add-on) | 8,000 | 8,000 |
| Promo codes | 5 | 15 | 100 | Unlimited |
| E-commerce items | 5 | 15 | 1,000 | Unlimited |
| Data filtering history | 3 months | 3 months | 12 months | Unlimited |
| Branded mobile app | Add-on | Add-on | Included | Included |
On transaction fees, Rezerv markets itself in blog copy as "the only fitness software in Singapore that does not charge any transaction fees"⁴, but the vendor does not publish its transaction-fee structure in writing on the pricing page. We recommend asking sales to confirm the policy in writing for your specific country and payment-rail mix before signing an annual contract, since transaction fees are typically a meaningful hidden cost line if they exist.
An important caveat on the "zero transaction fee" claim: in practice it appears to refer to direct QR-to-merchant payment flows (for example, a member scanning a QR code that pays the studio's own bank account directly), rather than payments processed through Rezerv's actual payment integration. Direct QR payments bypass the platform's payment rails, which means there is no platform-side transaction fee to charge, but it also means the payment is not automatically reconciled inside Rezerv: the studio's team needs to manually match each incoming bank transaction against the corresponding Rezerv booking or invoice. For studios processing meaningful volume, that manual reconciliation overhead is itself a real operating cost that the "zero transaction fee" framing does not surface.
For card and standard online payments routed through Rezerv's integration with Stripe, the studio still pays Stripe's published processing fees (typically 1.5 to 3.4 percent plus a fixed per-transaction fee, depending on country, card type, and region) on top of the monthly Rezerv subscription. Whether Rezerv adds a further platform-side margin on top of Stripe is not publicly disclosed, which is the specific question to put to sales in writing.
On local payment rails, Rezerv integrates with a few common rails via its Stripe integration. The vendor does not publish a definitive list, so studios should confirm specific rail support for their country with sales before signing.
Rezerv features at a glance
Rezerv covers most of the booking, membership, and payments surface a single-location boutique studio needs. The table below summarises confirmed capabilities sourced from the vendor site¹, Capterra⁷, GetApp⁹, and Software Advice¹⁰.
| Capability | Status |
|---|---|
| Online booking and drag-and-drop calendar | Yes |
| Spot / seat selection for class bookings | Yes (generic spot booking) |
| Group bookings | Yes |
| Family accounts (parent-child) | Yes |
| Waitlist with auto-notify | Yes |
| QR-code check-in | Yes |
| Membership management with auto-renewal | Yes (rated 5.0 on GetApp) |
| Class packs and shareable packages | Yes |
| Branded website builder | Yes (10+ templates) |
| Branded mobile app (iOS + Android) | Add-on on Starter / Team; included on Business+ |
| Email broadcasts | Yes (tier-capped) |
| Loyalty and rewards | Yes |
| Staff payroll and commissions | Yes (limited customisation) |
| AI Business Insights | Yes |
| Multi-outlet / multi-location | Yes (per-location billing) |
| ClassPass integration | Yes |
| Stripe payment processing | Yes |
| Smart-door lock (IglooHome) | Yes |
| Course and workshop ticketing | Yes |
The confirmed gaps matter more than the feature ticks. Rezerv has no public API, which multiple Capterra reviewers explicitly call out⁸ and which is confirmed by the absence of developer documentation. There is no back-end mobile app for studio owners, only a customer-facing app. GetApp and Software Advice both list English as the sole supported UI language⁹, despite Rezerv's SEA-focused marketing. ClassPass is the only named third-party integration. Reformer-bed-specific spot maps are not marketed as a distinct workflow; only generic spot booking exists. And the marketing module is genuinely limited: email broadcasts are capped per tier at 300, 3,000, and 8,000 per month, and no external linking is allowed inside the email body, meaning operators cannot link to their own booking page, social channels, blog, or any third-party tool inside a campaign.
What Rezerv users praise
Across 68 Capterra reviews⁷, the strongest recurring themes are deliberate simplicity, all-in-one breadth at SMB price points, value for money relative to Mindbody-tier alternatives, and the AI Business Insights tool. The pattern beneath the praise: Rezerv is intentionally pitched at budget-conscious operators who want one platform that covers the basics, not a configurable enterprise stack. The reviews below are verbatim, attributed by reviewer name and role.
| Reviewer | Industry | Quote |
|---|---|---|
| Kevin C. | Swim coach, Education | "True all-in-one platform covering website, scheduling, payments, and workflow management" |
| Michelle T. | Director, Health & Wellness | "Value for money, with pricing that feels fair for what you get" |
| Felicia | Studio Owner | "Rezerv's AI Business Insight tool changed everything... The AI identifies hidden trends in student behavior" |
| Yie Hahn H. | Founder, Recreational Facilities | "Rezerv gave WCS Malaysia a more structured and scalable way to manage bookings, payments, memberships, and attendance" |
Taken together, the praise sketches a coherent target buyer: an operator who wants a working all-in-one at an SMB price point, values plain-English usability, and is not trying to run enterprise-grade marketing, scheduling, or staff-management workflows. Whether Rezerv is the right call depends on whether you sit inside that target or have already grown past it; the next section covers where the platform reaches its natural ceiling.
Where Rezerv falls short
The same 68-review Capterra dataset⁸ that contains the praise above also documents a consistent set of complaints. Cross-validated across multiple reviewers and both 5-star and 2-star ratings, the recurring themes are shallow reporting, no public API or third-party integrations beyond ClassPass, the marketing email restriction described above, payroll inflexibility, no admin mobile app, slipping roadmap timelines, and a need to go through the vendor for non-trivial membership and package configuration. Verbatim quotes below.
| Reviewer | Industry | Quote |
|---|---|---|
| Khai Xuan John W. | Entertainment Mgmt (2-star) | "Multiple areas that feel limiting... pain points... not flexible enough" |
| PENDI S. | GM, Health & Wellness (trial) | "System feels limited when handling schedule changes, cancellations, or complex bookings... customization options are minimal" |
| Mel P. | Director, Health & Wellness | "Hard on the payroll as I can't customise it depending on the group class type" |
| Tim D. | Business Owner, Sports (4-star) | "Feature removed with promise of enhanced version by July... now October" |
| Jjoyce C. | Administrator | "Would be useful to have access via an App... for the back end" |
| Rafael L. | Managing Director | "Financial and sales reports not as robust as desired" |
| Multiple reviewers | Various | "Lacks API support for advanced customization" |
Translated into operator decisions, the recurring complaint themes are: (1) shallow reporting and analytics, the single most-cited gap with eight or more reviewers across rating bands; (2) no public API or integration ecosystem beyond ClassPass, which is a hard stop for any operator running a multi-tool stack; (3) a marketing module that caps email volume per tier (300, 3,000, 8,000 per month) and forbids external links inside the email body, which blocks any real lifecycle campaign that needs a booking-page CTA; (4) payroll that cannot vary by class type, instructor seniority, or attendance, which constrains studios with mixed instructor pay structures; (5) no admin mobile app for owners on the go; (6) roadmap timelines that have publicly slipped from July to October on at least one feature; (7) membership and package customisation that requires vendor support rather than self-serve configuration; and (8) English-only UI despite the SEA market focus. These are not random defects: they cluster as the natural ceiling of a deliberately simple, budget-positioned platform. For solo trainers and small single-location studios, those limits are invisible. For growing studios that need automations, dynamic scheduling, advanced staff and payroll configurations, and AI-powered marketing and customer support, they become hard ceilings that force a platform switch.
Rezerv has limited organic Reddit discussion in 2026. The strongest community sentiment available is on Capterra (68 reviews), which we draw on throughout this review.
Rezerv pros and cons at a glance
A 30-second scan of where Rezerv earns its budget-conscious positioning, and where it hits the natural ceiling of a deliberately simple platform.
| Pros | Cons |
|---|---|
| All-in-one platform breadth at SMB price points (Starter from SGD 44/mo annual) | No public API; only ClassPass as a named third-party integration |
| AI Business Insights tool for trend identification | Email marketing capped per tier (300 / 3K / 8K per month) with no external links allowed inside the email body |
| One-month free trial on every tier; 20 percent annual-billing discount | Per-location billing scales painfully past three locations |
| Native ClassPass integration | English-only UI despite SEA market focus |
| Locally registered Singapore vendor with founder accessibility | Shallow reporting and analytics, the single most-cited Capterra complaint |
| Family accounts, spot booking, QR check-in, loyalty, and a branded mobile app on the Business tier and up | No back-end mobile app for studio owners; payroll cannot vary by class type or instructor seniority |
Rezerv vs the alternatives at a glance
Most operators evaluating Rezerv are also looking at Mindbody (the legacy US giant), Glofox (ABC-owned), and Vibefam (boutique-purpose-built). The comparison below maps the dimensions where operators report the biggest fit-or-friction differences.
| Dimension | Rezerv | Vibefam | Mindbody | Glofox |
|---|---|---|---|---|
| Starting price (monthly billed) | SGD 55 | Custom by region; APAC and NA pricing aligned with boutique scale | USD 129+ | USD 110+ |
| Multi-location billing | Per-location | Tier-based with multi-location included on growth plans | Tier-based | Per-location |
| Public API | No | Yes, with integration partners across payments, marketing, and analytics | Yes | Yes |
| AI features | AI Business Insights | Vibe AI suite (4 agents: AI Marketing & Retention Engine, AI Business Dashboard, Vibe AI Customer Support Agent, AI Website Builder) | Mindbody Messenger AI | Limited |
| Marketing automation | Email broadcasts only, tier-capped (300 / 3K / 8K per month), no external links allowed inside email body | AI Marketing & Retention Engine with lifecycle triggers, no per-message caps, full external linking | Mindbody Marketing Suite (higher tiers) | Limited |
| Reformer bed-level booking | Generic spot maps | Vibefam Spot Maps, purpose-built for Reformer beds and seat-specific assets | Workarounds | Workarounds |
| Local APAC payment rails | A few common local rails via Stripe | Native APAC depth across PayNow, FPX, GrabPay, and direct debit | Limited | Limited |
| Dedicated Studio Success Manager | No (standard support only) | Included on every plan | Ultimate tier only | Limited |
| API / integration ecosystem | ClassPass only | Deep stack across marketing, payments, analytics, and access control | Deep | Moderate |
| UI languages | English only | Multiple, with APAC-localised front-of-house | Multiple | Multiple |
| Best for | Budget-conscious solo trainers and 1-to-3-location boutique studios in APAC that want a simple all-in-one and accept the integration, automation, and reporting trade-offs | Growing studios that need strong marketing and customer-support automations, dynamic scheduling, advanced staff and payroll configurations, and AI that powers marketing and replies to members on SMS and WhatsApp | Established multi-location chains already inside the Mindbody ecosystem | Mid-market studios already on the Glofox stack |
Who Rezerv is best for
Rezerv is deliberately pitched at the budget-conscious end of the market. Knowing whether you sit inside that target or are already growing past it is the most important question to settle before signing.
Strong fit (budget-conscious + simple-solution operators): Solo trainers and freelance Pilates or yoga instructors in Singapore and Malaysia who need a working all-in-one without paying for features they will not use. Single-location boutique studios doing under roughly SGD 30,000 in monthly recurring revenue. Operators who prefer a deliberately simple platform over a configurable one. Studios with simple payroll (flat per-class rates without instructor-tier complexity). Operators who do not need integrations beyond ClassPass and are comfortable running email marketing through capped, internal-only broadcasts.
Wrong fit (growing studios that need automations, dynamic scheduling, advanced staff configurations, and AI marketing + customer support): Studios planning expansion to three or more locations, where per-location billing math gets painful quickly. Operators that need custom payroll logic, custom reporting, or Klaviyo, HubSpot, or Zapier integration. Reformer Pilates studios needing bed-level booking workflows and dynamic spot maps. Studios serving non-English-speaking members or wanting localised UI. Chains needing role-based admin permissions beyond three staff roles. Studios running any real lifecycle email-marketing program (Rezerv's email channel cannot include external links, which blocks booking-page CTAs, blog links, social links, and third-party tool links inside the email body). Operators looking for AI agents that handle marketing automation, member retention, and SMS or WhatsApp customer replies on the studio's behalf.
When you would outgrow Rezerv
Outgrowing Rezerv is the natural lifecycle for studios that move from "keeping things simple" to "running on automations and dynamic systems". The documented friction points cluster around scale, customisation, integration, and AI-driven operations. Growing operators tend to hit at least one of these triggers within 12 to 24 months of fast growth.
Concrete triggers we see most often: (1) adding your third or fourth location, where per-location billing layers SGD 1,776 to 3,072 per location per year on top of base costs; (2) hiring beyond your third admin, which the Team tier caps at three staff roles, and needing role-specific permissions; (3) needing payroll logic that varies by class type, instructor seniority, or attendance count, a Capterra-cited gap; (4) needing dynamic scheduling such as Reformer bed-level booking, heat-style HYROX scheduling, or multi-resource appointment flows; (5) wanting Klaviyo, HubSpot, Zapier, or a custom data warehouse, blocked by the absence of a public API; (6) members asking for the app in a non-English language, blocked by the English-only UI; (7) starting any real email-marketing program, blocked by Rezerv's no-external-links rule inside the email body; and (8) wanting AI agents that automatically run lifecycle marketing, retention nudges, and SMS or WhatsApp customer replies — the operational AI surface that Rezerv's single AI Business Insights tool does not cover.
Migrating off Rezerv
If you decide to switch off Rezerv, set realistic expectations on what travels with you. The good news is that the data that defines the customer relationship is portable: member records, contact details, active packages, and recurring memberships export cleanly and can be re-imported into most modern boutique platforms. The honest constraint is that schedules, historical payments and transaction history, custom payroll rules, and your branded-app design assets typically have to be rebuilt from scratch on the new platform.
This rebuild requirement is not Rezerv-specific. The same scope gap applies on any switch between studio platforms (Mindbody, Glofox, Momence, WellnessLiving, Rezerv, Vibefam, in any direction). When evaluating any "free migration" offer from a destination vendor, ask in writing: (a) which exact data objects are migrated; (b) whether schedules, historical payments, and payroll rules are in scope; and (c) what the vendor's commitment is on cutover timing, dry-run testing, and rollback. A vendor that promises everything migrates is overstating the technical reality.
Vibefam in this category
Vibefam is the comprehensive, AI-driven, all-in-one boutique fitness studio platform purpose-built for boutique fitness, yoga, Pilates, barre, dance, and martial arts studios across North America and Asia-Pacific. Where Rezerv is the right call for budget-conscious operators who want a simple solution, Vibefam is the right call for growing studios that need four specific things Rezerv does not ship in depth: strong marketing and retention automations (the AI Marketing & Retention Engine fires lifecycle triggers and win-back campaigns with full external linking inside emails and no per-message caps); dynamic scheduling (Vibefam Spot Maps handle Reformer bed-level booking, heat-style HYROX scheduling, and multi-resource appointment flows that generic spot booking does not); advanced staff and payroll configurations (per-class-type pay rates, instructor-seniority tiers, attendance-based commission, role-based admin permissions); and AI that powers marketing and customer replies (the four-agent Vibe AI suite: AI Marketing & Retention Engine for campaigns, AI Business Dashboard for revenue and churn forecasting, Vibe AI Customer Support Agent for member SMS and WhatsApp inquiries, AI Website Builder for studio sites). Every Vibefam plan includes a dedicated Studio Success Manager. Vibefam Fast Migration handles member records, contact details, packages, and recurring memberships at no charge during a switch. Comprehensive software across growth and marketing, built for studios that have outgrown simple.
Sources
Numbered citations throughout this review map to the sources below. All sources reviewed on or before 2026-06-05.
- Rezerv homepage and feature pages
- Rezerv pricing page
- Rezerv fitness vertical page
- Rezerv blog on Singapore boutique software
- Adrian Ng (Co-founder and CEO), LinkedIn profile
- Rezerv company page, LinkedIn
- Rezerv ("Rezeve") on Capterra
- Verified Capterra reviews of Rezerv
- Rezerv on GetApp
- Rezerv on Software Advice (AU listing)
- Rezeve Pte Ltd company record (SoftwareSuggest)
If you are evaluating Rezerv against modern alternatives, the highest-leverage thing to do next is to model your real two-year unit economics: location count, admin headcount, payroll complexity, marketing channel mix, and the integrations you actually depend on. Talk to the Vibefam team for a side-by-side that uses your numbers, or browse our Pilates studio software and HYROX gym software persona pages if your studio sits in one of those verticals.