How much should you price your Muay Thai class packages in Singapore?
Welcome to the dynamic world of Muay Thai gym ownership right here in Singapore! As a Muay Thai gym owner, you understand the fierce spirit and discipline that this martial art embodies. Within the thriving local gym scene, determining the ideal pricing for your Muay Thai class packages can be a challenging task. How do you set the right balance between delivering top-notch training and sustaining your gym’s success? This blog is crafted especially for gym owners like you. We’re about to unravel the intricacies of pricing Muay Thai class packages, drawing inspiration from local gyms in this competitive arena. So, if you’re eager to refine your pricing strategies and elevate your gym’s prominence, let’s dive in!
1. MMA Fitness Lab
Trial
1x Trial Class |
1x Trial Week |
|
Price |
SGD35 |
SGD100 |
Package
6 months |
12 months |
6 months (Student & NSF) |
12 months (Student & NSF) |
|
Price |
SGD250 |
SGD230 |
SGD220 |
SGD190 |
Payment Frequency |
Monthly |
|||
MMA Fitness Lab offers straightforward packages, from one-day trial sessions at SGD 35 and one-week trial sessions at SGD 100. Attending at least three classes would have made your week-long trial sessions worth it.
For their regular packages, they provide 6-months and 12-months options, with the latter featuring a monthly discount of SGD 20.
Full-time National Servicemen (NSFs) and students enjoy even friendlier rates. They will receive an additional SGD 30 discount for the 6-month package and a substantial SGD 40 discount for the 12-month package, equating to a generous 12% and 17% savings .
2. REV Fight Club
Trial
1x Trial Class |
|
Price |
SGD35 |
Session Package
3 Months |
6 Months |
12 Months |
||||
Total Sessions |
12 |
24 |
24 |
48 |
48 |
96 |
Total Price |
SGD320 |
SGD490 |
SGD560 |
SGD910 |
SGD960 |
SGD1530 |
Price/Session |
SGD26.66 |
SGD20.41 |
SGD23.33 |
SGD18.95 |
SGD20 |
SGD15.93 |
Unlimited Package
1 Month |
3 Months |
6 Months |
12 Months |
|
Price |
SGD250 |
SGD710 |
SGD1310 |
SGD2400 |
Price/Month |
SGD250 |
SGD236.66 |
SGD218.33 |
SGD200 |
NSF/Student Session Package
1 Month |
1 Month |
|
Total Session |
4 |
8 |
Total Price |
SGD80 |
SGD144 |
Price/Session |
SGD20 |
SGD18 |
Rev Fight Club offers a variety of packages, from your standard trial and NSF/student package to ‘Sessions’ and ‘Unlimited’ packages. This gives your members the option to choose the package which suits them the best. For those who are highly active and wish to attend multiple classes a week, the “Unlimited Package” would definitely be more value-for-money as compared to “Session Packages”.
However, do bear in mind that having too many packages may overwhelm your clients, which may also mean that you and your team might have to spend more time explaining the different packages to your members.
3. Rebel Muay Thai Boxing Gym
Trial
Trial Day |
Trial Week |
|
Price |
SGD15 |
SGD50 |
Sessions |
3 |
8 |
Validity |
24 Hours |
7 days |
* Allowed to attend more than one class in a day
Session Package
3 Months |
|
Price |
SGD300 |
Sessions |
10 |
Price/Session |
SGD30 |
Unlimited Package
1 Month |
|
Price |
SGD280 |
Sessions |
Unlimited |
Recurring Unlimited Package (Lock-in for first 6 months)
Adult |
Student |
|
Total Session |
Unlimited |
Unlimited |
Total Price |
SGD210 |
SGD150 |
NSF/Student Session Package
1 Month |
3 Months |
|
Total Session |
Unlimited |
10 |
Total Price |
SGD190 |
SGD220 |
Price/Session |
– |
SGD22 |
Lastly, Rebel Muay Thai Boxing Gym offers packages similar to our first two gyms, with a unique offering being the “Recurring Unlimited Package”. Similar to a membership in conventional gyms like Anytime Fitness, this package required your members to commit to a minimum of 6 months. Subsequently, they have the flexibility to cancel their membership, without any penalties. Although such memberships are priced at a lower rate, they ensure that your gym maintains a consistent cash flow for the first 6 months that members are signed to the “Recurring Unlimited Package”. As the old saying in business goes, “Cash Flow is King”.
Conclusion
By taking reference to the gyms above, we can observe that the market price for a martial arts trial class would be around SGD35, while a trial week could range from SGD50 to SGD100. “Sessions Package” in general would have each class priced between SGD16 and SGD30, with the cost being higher for smaller packages.
Lastly, unlimited packages, which are the most common type of memberships in the market, are priced from as low as SGD150 to SGD 280, depending on the members’ working status and commitment levels.
In the competitive world of Muay Thai gyms, pricing plays a vital role in attracting and retaining members. Therefore, take your time to assess your gym’s offerings and compare them with local competitors, before determining the right price points for your packages. Now, it’s time to step into the pricing ring and find the winning formula that suits your gym.